Selling where the consumer wants to buy

Milano Fashion&Jewels


14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho

Selling where the consumer wants to buy

Tuesday 17 September 2024

2.00 pm

The winning strategy #multichannel

 

Consumers are volatile and agile; they choose where and when to buy.

 

For a brand, it becomes strategic to be present, digitally and in physical stores. The winning strategy arises from the collaboration between the different sales channels through the implementation of an effective and respectful multi-channel approach of consumers and of the distribution network.

 

Bruno Quarta will reveal some solutions and will develop some points to allow brands/distributors to find their mix to make online and offline purchases coexist. How do you transform direct competition into partnership? How do you transform the e-commerce website of a brand in a trade opportunity for retailers?

 

But more than words, he will give a demonstration of a digital solution that indicates the product’s availability in all the stores that carry the brand, even if they are independent ones. 

 

Bruno Quarta

After graduating from business school in 1992, Bruno Quarta founded a start-up in smart-working. He entered Microsoft Consulting in Paris, then Microsoft Reasearch in the UK, in 2002 he became manager of the european launch of the Microsoft connected watch. In 2004 he chose to enter the public sector, in Italy, where he was offered the job of Director of Research at the University of Bologna. He then took over the roles of Administrative Director of the University of Milan – La Statale and of Administrative Director of the Istituto Nazionale di Fisica Nucleare (INFN). Today, Bruno Quarta is dedicated to a new challenge, to make the cohabitation between digital (the e-commerce site of brands) and sales networks more harmonious and more effective.