DESIGN DIRECTIONS

DESIGN DIRECTIONS - Fashion Forecast

The multimedia path created in collaboration with Poli.Design is back with its February 2024 edition: guidelines, ideas, and food for thought on the evolution of trends and contemporary habits in the coming years.

To discover, learn, investigate and be surprised by the trends of the near future, there is only one place: Design Directions, the multimedia space hosted within Milano Fashion&Jewels Exhibition and born from the renewed collaboration with Poli.Design. An area where the investigation of shapes and materials combines with guidelines, ideas, and food for thought to create the path forward to identify the evolution of trends and contemporary habits.

Design Directions is an immersive journey that, thanks to its rich and lively contents, allows tracing the guidelines for fashion jewellery and accessories for the next two years. A fundamental tool for companies and designers who can roleplay future scenarios with the aim of being increasingly competitive on the market and in line with the needs of the future consumers

Here is a preview of the two macro-trends revealed by recent Poli.Design studies in September 2023:

It’s Just for fun

A narrative of sensations driven by light-heartedness and a desire to do things just for fun, translated into a childlike approach to everyday life made up of words and inspirations under the banner of joy and colour.

IT’S JUST FOR FUN IS CHARACTERIZED
BY FOUR MICRO TRENDS:

Childhood Games

Jewelry that takes inspiration from the shapes and gestures of childhood games.

Everyday Routines

Everyday actions turn into fun and making lunch, engaging in one's beauty rituals or taking a break to play sports can become inspiration for one's accessories.

Words Play

Letters take center stage by reinforcing obvious concepts, creating fun misunderstandings or supporting motivational messages.

Once Upon A Time, Today

Look to contemporary princesses, their bold aesthetics and iconic references.

Make Ordinary Extra- Ordinary

The heart of the transformation of the ordinary into the extraordinary is explored, seamlessly, by traditional shapes communicating with innovative languages and pop colours.

MAKE ORDINARY EXTRA-ORDINARY IS CHARACTERIZED
BY FOUR MICRO TRENDS:

Distortions

The nature, colors, buildings or landscapes that daily surround us change before our eyes to become extraordinary ornaments.

Unseen Imaginaries

Blends the real world with the fantastic to create hybrid, magical and unconventional ornaments.

Waste That Matters

Explores the new life of beautiful, well-made objects that come from discarded materials or memories of the past.

From One To More

Enhances the beauty of diversity and multiplicity by focusing on the theme of random repetition, meticulous order, and geometric refractions of light.

"DESIGN DIRECTIONS - Fashion Forecast draws the guidelines for the next two years for fashion jewellery and accessories. Research that not only investigates materials and shapes but defines design directions to interpret scenarios into products capable of expressing their DNA according to formal, material and technical customisation. They are real guidelines that HOMI Fashion&Jewels offers companies and designers to intercept markets and become competitive. "

ALBA CAPPELLIERI, Full Professor of "Jewellery and Fashion Accessory Design" at Politecnico di Milano

Fashion accessories trends are constantly transforming, influenced by the context in which we live and the eclectic creativity of designers: HOMI Fashion&Jewels Exhibition since 2020 has been closely exploring trends to understand the evolution of consumer behavior.

DISCOVER THE TRENDS TOLD IN PREVIOUS EDITIONS OF THE EVENT

Milano Fashion&Jewels

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