Relaunching sales in 3 steps

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho

Relaunching sales in 3 steps

To face the profound change that sales is undergoing, it is necessary to act on three fronts:


1) Seeking efficiency, optimising processes, reducing costs and making purchase simpler and smoother for the customer  


2) Offering experience, promoting the exploratory and relational component of the offering


3) Enhancing skills, strengthening existing ones (selling ceremony, visual merchandising) and acquiring new ones (content production, use of digital, data analysis)


Roberto Pone

He follows the themes of innovation at Confcommercio-Imprese per l’Italia and is co-author of 6 books and more than 50 articles dedicated to strategy, management, digital and communication in sales. Latest book “Il negozio in trasformazione” (the changing store).