Armocromy: the key to revolutionizing your point sale

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho

Armocromy: the key to revolutionizing your point sale

In a world saturated with commercial proposals, where customer attention is a rare and fleeting commodity, differentiation becomes the absolute imperative for a point of sale that aspires to success.


Let's imagine turning the path to purchase into an experience; let's imagine a customer leaving the store gratified and loyal; we imagine differentiating ourselves from competitors and increasing sales: this is the future of retail, and armchrome is the key to unlocking it.


Armochromy is the discipline that studies the harmony between colors and the characteristics physical features of a person, enhancing personal strengths. A true tool for individual growth and an emerging trend in the field of fashion and beauty, it is increasingly asserting itself as a strategic lever to transform one's business.

In this talk, we will analyze how color, in its countless applications, becomes an opportunity for evolution. 

Monica Losito

After studying languages and over 20 years in customer service and marketing, she has been closely collaborating with beauticians and hairdressers since 2010, researching, selecting and providing innovative professional products. The world of beauty, and even more so the world of color, has always attracted her: hence her encounter with color analysis, which has become a great passion and a natural complement to the services offered to her clients. Specific training and in-depth study through masters and workshops at accredited institutions led to the creation of ArmocromiaLab in 2023. ArmocromiaLab is a place - both physical and virtual - where color, in its infinite potential, becomes a tool for enhancing the individual and the professional who works in the field of image. The Lab provides consulting services to those who want to acquire the tools to feel better about their image and develops training modules for entrepreneurs and sales personnel who want to accompany their clients towards an exciting and complete shopping experience.

Irene Graziani

Driven by a lifelong passion for fashion, she turned her fascination into a career. After acquiring a solid education as a fashion designer - honing her skills in design, styling, pattern making and garment construction - she successfully opened and managed a clothing store for over 16 years. During this time, she developed a deep understanding of women's needs and desires when it comes to style. Four years ago, she embarked on a professional growth path as a Personal Shopper at the Carla Gozzi Academy of Style. She consolidated her experience in the sector and gained an international perspective on fashion trends through regular meetings and exchanges with the Business Partner Group. Her love for beauty and harmony led her to explore the magical world of color in all its potential and nuances. This is how ArmocromiaLab was born: a passion, even before a job, and the natural culmination of a mission that Irene has always cultivated and nurtured: to accompany women on a journey of selfdiscovery and empowerment.