Milano Fashion&Jewels
14* - 17 September 2024
(*Saturday by invitation only)
fieramilano, Rho
Milano Fashion&Jewels
Learn about techniques for arranging and attractively presenting fashion collections, including tips on layout, colors and materials to maximize the visual impact on the audience.
After studying Languages and working for 18 years in Trade Marketing and later Visual Merchandising, in 2017, Serena left her position as Visual Merchandising Manager at a multinational company to pursue her project "Prospettive Creative Retail Studio." The mission of this project is to guide retail stores and companies towards the development and implementation of a comprehensive 360° Visual Merchandising strategy through consultancy, coaching, and training. Currently, Serena is delving into topics related to environmental psychology and the role of new technologies in the Retail sector. Her goal is to assist companies and retailers in navigating this revolution in shopping experience towards a multichannel and multisensory purchasing experience.
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