Influencer Marketing is Dead

Milano Fashion&Jewels


14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho

Influencer Marketing is Dead

This presentation explores the evolution of the Creator Economy, examining the shift from the decline of Influencer Marketing to the rise of Creator Marketing. We will discuss how companies can regain consumer trust by selecting the creators best suited to their needs. Case studies will be presented to demonstrate the effectiveness of creators in well-planned marketing strategies, highlighting how they can generate a significant and lasting impact.

Marco Dodaro

Founder of Atomical, a talent factory specialized in the creation of proprietary Media Content and Formats through exclusive digital talents, he has honed his experience in Influencer Marketing and the Creator Economy at CreationDose, where he currently serves as Head of Strategy and Vidoser Director. His deep expertise in social media and digital strategies, particularly aimed at new generations, has led him to hold the prestigious position of President of ObservatoryZed, the first Italian observatory dedicated to NewGen. His career further extends into the academic field, serving as a professor of Social Media Management at Il Sole24Ore Business School and the European Institute of Design (IED) in Rome.