The “PURE JOY” of starting again after the lockdown

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


The “PURE JOY” of starting again after the lockdown

On-going research and technology are a solid base for a concern like GIOIA PURA: and HOMI Fashion&Jewels is a focal point from which to increase the range of products on offer, also with lifestyles in mind. An interview with Davide Franco, Chief Executive Officer, who describes what the months of lockdown were like and how activities then resumed, in the company’s two physical stores and online.



What was your experience of lockdown and how did you restart activities?


The period of lockdown was difficult: things ground to a halt almost immediately, although that was mitigated to some extent by our online activities. We have seen things start to pick up a bit over the last month, but it’s still a gradual process. But we’re lucky that we have a base of regular customers, and quite a lot of passing trade in our two physical stores, which are located inside shopping malls.



What are your distinctive features and your strengths?


For over ten years Gioia Pura has been a point of reference in the world of watches and jewellery, thanks above all to our wide and varied assortment. We offer around 120 brands, which are either Italian or foreign: this enables us to cater to a wide range of demands, from items made of precious metals to the most modern and less conventional watches. We can satisfy any requirement and our response is always an original one, whether it is for an important gift or something more inexpensive: the secret lies in the careful and constant research work we do.



How do you tell your customers about all your many new ideas?


We are highly attentive to the digital world. We are very involved in all the media channels technology now offers: Facebook, Instagram and Google, to name just the main ones. Then we run display campaigns, and send out newsletters periodically to a very broad database. Everything revolves around our website and e-commerce channel: these have been well structured for years now, but in spite of that we always keep them up to date, and carry out restyling operations in terms of both graphics and technical functions. So we have a very high-performing online sales channel and we like to ensure that it is keeping pace with the most exacting market demands.




What prompts you to come to HOMI Fashion&Jewels?


We’re currently planning our September visit: for us the event is a point of reference, because there is always a range of original and sophisticated ideas on show. It’s a chance to exchange ideas and interact, somewhere to learn about trends and to get inspiration, as well as an opportunity to keep abreast of what’s happening with the brands we are already familiar with.