Trends, content and social economy: Milano Fashion&Jewels puts the retailer first

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


Trends, content and social economy: Milano Fashion&Jewels puts the retailer first

Numerous meetings and discussions are scheduled to animate the February edition, together with exciting fashion shows and the eagerly awaited ELLE Italia Masterclass. 

Milano Fashion&Jewels proves to be a fundamental information and training hub for all sector operators, by enriching its format with a packed programme of talks.


Technology, hyper-connectivity and ever-changing trends are in fact just some of the aspects influencing the search for and change in taste of consumers who, on the other hand, increasingly demand a complete and engaging shopping experience. With the aim of helping to better understand the current changes in the segment, the event is intended to be an exclusive place where current issues can be discussed in depth.


Room for tips and tricks to take advantage of Tik Tok as a powerful marketing channel (with Federico Rognoni, CEO and Founder of Atomical), but also for Creator Economy and UGC Content to understand how brands can take advantage of this new era to improve consumer engagement and trust (with Marco Dodaro, Founder of Atomical, Head of Strategy and Vidoser Director of CreationDose, President of ObservatoryZed, professor of Social Media Management at Il Sole24Ore Business School and the European Institute of Design (IED) in Rome).


There will also be meetings entirely dedicated to Visual Social Merchandising, which aims to provide insight into how to take the customer from the virtual space to the physical shop, and the secrets to developing one's business by integrating communication, sales and economic management of the company.


Trends, fashion and inspiration continue to be the fulcrum and beating heart of Milano Fashion&Jewels which, once again for this edition, intends to be the most exclusive showcase for discovering the Fashion Trends of these times with the special Masterclass by ELLE Italia and the fashion shows that will animate the catwalk of the event with the precious collaboration of ClassTvModa: a chance for creative discussion that the exhibition offers both as a collective and individual formula, once again supporting the uniqueness of its exhibiting companies.