Liu Jo Luxury at HOMI Fashion&Jewels

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


Liu Jo Luxury at HOMI Fashion&Jewels

The jewellery and watch brand of the same name unveils its new Smartwatch Eye at the February edition: CEO Bruno Nardelli takes the floor.

More than a watch, a piece of jewellery that shows the time. With the added bonus of technology that does not forego details and glamour to dress the wrist in style without losing functionality. It is the highly anticipated new Smartwatch Eye, the smart watch by Liu Jo Luxury, which will be at the next edition of HOMI Fashion&Jewels Exhibition, scheduled to be held at Fieramilano (Rho) from 17 to 20 February. An important appearance, that of the brand, which once again enriches the panel of exhibitors who have chosen the Milanese kermesse as a showcase for their collections, in virtue of its being a key exhibition hub in the reference market with an increasingly international vocation.


These are truly distinctive qualities, as can be seen from the words of the CEO of Liu Jo Luxury, Bruno Nardelli, who has found a fitting stage here for the company's new arrival, an accessory conceived under the banner of that accessible everyday luxury in which contemporaneity and femininity come together in a revolutionary smartwatch. A real piece of jewellery with a Milano mesh strap, round case and customisable screen, equipped with innovative software to guarantee the watch's multiple functions, complemented by a colour palette of three different shades that enhance its essential design. A premium model for the company, on target with its consumers and capable of reflecting the needs of the market by continuing along that path of innovation that has its centre in jewellery and watches in which the aesthetic codes of identity become the spokesperson for the values of Made in Italy and have increasing appeal beyond national borders. It is no coincidence that this decisive push towards the internationalisation of the brand points, first of all, to China, followed by an increasing focus on Europe, recently invested by a strong growth of +15% on the previous year. Without, of course, affecting the Italian market, where Liu Jo Luxury generates 60% of its turnover with a forecast closing 2022 of 18 million, on the strength of a widespread distribution and a retail model modulated on the foreign one, where shops are real partners and offer a strategic variety of services. Confirming this business model, which aims at a more international approach, is the brand's decision to focus on multi-brand jewellery stores and department stores, which are better suited to a global growth strategy and to increasing profits, year on year.


"HOMI Fashion&Jewels Exhibition, like a true observatory, allows us to have an immediate insight into its reference scenario and, at the same time, to intercept the latest trends while absorbing new stimuli", added Bruno Nardelli, emphasising, once again, the many opportunities linked to the event.


A presence that will further enrich the lively edition of HOMI Fashion&Jewels Exhibition, scheduled to take place at Fieramilano (Rho), from 17 to 20 February 2023.