A solid business must interact with its clients, establishing and indeed cultivating a relationship with them. This now of course also includes investments in social media. These are the secrets of success of Gruppo Scalia, which for over 30 years has been a point of reference for the fashion accessory sector in Italy and abroad. Below is an interview with Piero Scalia, the founder and partner of the group.
What was your experience of lockdown and how did you restart activities?
The period of lockdown was of course very difficult and more or less everyone suffered as a result of it. We did in fact manage to keep things afloat and we were quite busy, especially with the use of social media channels. In fact we have been investing in projects relating to the digital realm for over ten years now, because we believe it is an unavoidable reality if we want to develop our business in the best possible way. We took advantage of these months to try out some new ways of doing things, such as the use of videos to support sales with Whatsapp, targeted campaigns on Facebook, and the planning of home deliveries. All these activities yielded good results.
After such positive results, do you think you’ll be stepping up your digital activities even further?
No, absolutely not. Our success is based on relations with people. Exchanging and sharing ideas remains fundamental to what we do, and they are key to sales. We invite our clientele to ask us for advice or to listen to our opinion, and for that reason we are always available to provide targeted consultancy and offer suggestions inside our stores. We believe that this aspect, together with our very select range of high-quality products, is one of the factors that has enabled us to become decidedly competitive throughout Italy and on foreign markets. Today we are in 100 countries around the world, thanks to the new distribution and diversification activities we recently put in place (umbrellas, jewellery boxes, watch holders and big-brand suitcases) that extend and complete our product range, confirming our role as a point of reference for our clients.
How important is the HOMI Fashion&Jewels event for you?
I am convinced that opportunities to share ideas and exchange opinions are necessary, not least of all in order to be able to do your work professionally and with commitment. For years, HOMI Fashion&Jewels has been an important part of our business: it remains a unique opportunity to get up to date on all the latest trends. As well as finding new original ideas to inspire you, it is the best place to interact with all players in the sector, to understand how the market is evolving and to find out about new trends.