Fashion Forecast 2025

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


Fashion Forecast 2025

With the multimedia path Design Directions, you can discover the new trends identified in collaboration with Poli.Design: 'It's Just for Fun' and 'Make Ordinary Extra - Ordinary'.

To discover, learn, investigate and be surprised by the trends of the near future, there is only one place: Design Directions, the multimedia space hosted within HOMI Fashion&Jewels Exhibition and born from the renewed collaboration with Poli.Design. An area where the investigation of shapes and materials combines with guidelines, ideas, and food for thought to create the path forward to identify the evolution of trends and contemporary habits. 


Design Directions is an immersive journey that, thanks to its rich and lively contents, allows tracing the guidelines for fashion jewellery and accessories for the next two years. A fundamental tool for companies and designers who can roleplay future scenarios with the aim of being increasingly competitive on the market and in line with the needs of the future consumers.



Some previews?


Here is a preview of the two macro-trends revealed by recent Poli.Design studies:

It’s Just for fun

A narrative of sensations driven by light-heartedness and a desire to do things just for fun, translated into a childlike approach to everyday life made up of words and inspirations under the banner of joy and colour.

Make Ordinary Extra- Ordinary

The heart of the transformation of the ordinary into the extraordinary is explored, seamlessly, by traditional shapes communicating with innovative languages and pop colours.

"DESIGN DIRECTIONS - Fashion Forecast 2025 draws the guidelines for the next two years for fashion jewellery and accessories. Research that not only investigates materials and shapes but defines design directions to interpret scenarios into products capable of expressing their DNA according to formal, material and technical customisation. They are real guidelines that HOMI Fashion&Jewels offers companies and designers to intercept markets and become competitive. "



ALBA CAPPELLIERI, Full Professor of "Jewellery and Fashion Accessory Design" at Politecnico di Milano