The energetic and sensual touch of red

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


The energetic and sensual touch of red

The community of Milano Fashion&Jewels celebrates the must-have colour for the holidays, with total red looks and fiery red details for original shapes and ton-sur-ton combinations


Every season has its colour, and the one for the Holiday Season could only be red. Festive, traditional and above all indispensable, with its energetic and sensual effect, perfect for lighting up rooms and looks with an irresistible red touch. Always different and fashionable, red is the idol of iconic brands and the favourite colour of the latest catwalks, where stylists played with its thousands shades to make it the star of flamboyant outfits that can’t go unnoticed. Through its garments, Zenobia wants to convey the vibrant atmosphere of the East, and uses red as one of its most iconic colours. Camomilla Italia chose red to design its casual chic outfits for a successful woman who is always in motion. Jimmy Cristal glasses are perfect for every look, as they play with red in all its forms and nuances, inserting a few crystal light spots for a more glamorous touch.


Six declinations of the trendiest shade - including Ferrari red, lipstick and Barolo - have overturned the rules of style by imposing striking looks, to be worn from head to toe, including the accessories. For example, Alex Max's mini-bags are the first and indispensable fashion accessory that defines the character of an entire outfit. In addition, Civico93's extensive selection focuses on craftsmanship and attention to detail to create a unique piece to wear, season after season.


The secret of red is versatility: it looks good on everyone and is the most chameleon-like and vibrant colour, capable of winning over designers and It-girls who never wore red as much as they do today. Classical and elegant, or sparkling without moderation, thanks to its nuances the colour of passion lends a refined touch to the pearl and coral necklaces by Fabio Galliano Gioielli, which are suitable for elegant evenings to match any outfit idea, even in winter. Also the choker by Carola Gioielli is perfect for the season, a necklace worked using the weaving technique, an ancient art born in Torre del Greco and handed down through the ages. Antúra Accessori's total look of large red pearls, almost reminiscent of Christmas tree balls, has a Mediterranean style with a set of earrings, ring and necklace to match a minimal outfit.