Introducing #befashionandjewels, the HOMI Fashion&Jewels Exhibition community. A new space that supports and recognises creativity, sustainable craft companies and international talents, connecting them up to the world of business and to the market.
As well as supporting traditional communication channels and providing access to content via social media, this new project was devised with the aim of gathering “stories” and of creating a space for them – a single place shared by visitors and stakeholders. In other words #befashionandjewels is a digital “container”, whose purpose is to give visibility to companies that have signed up to take part in the trade fair, offering them a whole array of different types of content: stories, details about craft processes, photos and concepts, all in an effort to further enrich the creative wealth that each edition brings with it.
It is indeed a digital hub in its own right: a reference point for all those involved in the sector, such as buyers, the press and top visitors, thanks to the numerous contributions that will enhance the platform: a simple click will give access to the things on offer at the event, and to the network behind HOMI Fashion&Jewels Exhibition.
How do you access the HOMI Fashion&Jewels Exhibition community?
All exhibitors registered at the fair are eligible to enter the community free of charge, and also to send in written and/or photographic material, relevant contact details and links to their social networks (Facebook and Instagram).
Each individual brand on the platform is associated with a TAG that makes the content easier to use. From virtual to real, the community is structured in a way that facilitates the visit to the fair across the four exhibition areas: Style, Everyday, Gems&Components and F+J International Delivery.
In addition to this, the community will be enhanced with content, such as micro-interviews involving buyers and top visitors and focusing on the world of fashion and accessories.
Click here to find out more about #befashionandjewels, HOMI Fashion&Jewels Exhibition Community.