Green is the new black

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


Green is the new black

Here are some recommendations from various brands participating in HOMI Fashion&Jewels ready to charm with their slow fashion and "no waste." 

Green is the new black and HOMI Fashion&Jewels sets the trend, making the fashion system more sustainable. When asked "What is the secret behind an iconic garment?" the community of the event dedicated to bijoux and fashion accessories has no doubt: the superpower is the ability of a garment to last over time, always maintaining a stylish allure. So many of the brands participating in the event are becoming spokespeople for the celebration dedicated to planet Earth and the environment, offering conscious and fashionable choices. The first gifts come from A.Cloud's geometric bags, which redefine Made in China in an artisan way, or Cordini Rita's organic Pavesina bag, made from materials derived from apples and featuring bamboo handles. Glamour and technology are then the cutting-edge tools for embracing a more thoughtful, conscious, and above all, green total look. Of this the “Io come Te” brand is certain and carries forward its vision of slow fashion selecting eco-sustainable fabrics, such as organic cotton harvested from organic plantations. Finally, for the "no waste" series, there could be no shortage of accessories signed by Magoga Bags Venezia, a company that transforms waste into something unique. Thus decommissioned sails and disused kitesurfers go through a metamorphosis, becoming bags and garments that support the planet. Because fashion can be green oriented , for an eco-friendly future.