Face-to-face with buyers

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho


Face-to-face with buyers

Leading industry buyers in conversation with the show to tell what drives them to buy, what the market demands and news are, the centrality of Made in Italy production, and more.

HOMI Fashion&Jewels Exhibition is the internationally recognised event dedicated to jewellery, bijou and fashion accessories that, edition after edition, researches and selects all the novelties in the sector to educate its audience and introduce them to new trends. This is helped in no small part by the buyers, select and established buyers who scrutinise and identify excellence in the world of fashion & jewellery to bring the best to consumers. But what are the criteria and parameters of choice for each?


"We come from an artisan background that is mainly involved in coral processing, which is why our customer is looking for this type of product. Made in Italy is very important to our company, the craftsmanship and skill of the Italians is renowned throughout the world and we offer a niche product that is difficult to find elsewhere. Our customers seek the beautiful and the unique, as well as the reproduction of antique jewellery”, explains Paola Fiorenza, owner of the 100-year-old Gioielleria Fiorenza.


Uniqueness, therefore, and an eye always open to the craftsmanship that makes the products such, as customers know very well how to recognise quality, as Luciana Maggio, owner of Anafè, also recounts:


"Anafè's strength lies in paying attention to all stages of the customer's buying experience; it starts by getting to know them better by asking targeted questions about what they want, and then presenting the product that best meets their needs. We pay attention to their opinion because it matters to us! How fundamental it is to offer niche, special and quality products with a preference for Made in Italy in order to make our proposals stand out from those of our competitors and thus, stand out in the market.


The relationship with the customer is also central to the vision of Antonio di Leo, owner of L'Abissinese jewellers since 1930:


"Loyalty and knowledge of the point of sale are crucial. Undoubtedly, made in Italy is always in demand and consequently very important, although very often not competitive. At this edition of HOMI Fashion&Jewels Exhibition, I will be focusing on possible innovations in my product sector, especially after the last few years of absence due to the pandemic".


Research and selection at trade fairs is important if you want to always study the right and timely offer for your customer, to which Elisabetta Cuccovillo of Cuccovillo Preziosi in Bari is also very attentive:


"First of all, the customer chooses the shop for the window, the purchase is always linked to the person, the age, the personal taste, the emotional bond, the event. And then the value for money. The greatest demands are focused on the originality and colour of the jewellery. I choose HOMI Fashion&Jewels Exhibition because it always helps me to respond to my customers' needs”.