TALKS AND MASTERCLASS

Talks and Masterclass - February 2024

Opening
Conference

A moment of knowledge and education to create awareness on the theme of Sustainability, deepening ethical and social responsibility in the fashion system.

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ELLE Talk

ELLE Italia's Fashion Digital Editor, Giulia Pacella, will illustrate the Spring/Summer 2024 trends for jewellery and fashion accessories with a special Masterclass during the February 2024 edition.

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Creator Economy
and UGC

Evolution and impact on communication and marketing: how brands can leverage this new era to improve consumer engagement and trust.

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TikTok as a
marketing channel

With more than 20 million monthly active users in Italy, Tik Tok is now a tool that can no longer be underestimated. How best to use TikTok? How does it really work? How can a brand approach the platform?

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Decluttering

Sarah Baccenetti, Professional Organiser and Decluttering expert, will help you understand how to reorganise your workspaces and the backrooms of your business, to give you a better way of living them.

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Towards the
Concept Store

The talk explores the evolution of retail stores and the shift from simple points of sale to broader and more relational contexts. By examining emerging trends in the retail industry, the presentation will focus on how concept stores are transforming the shopping experience.

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Social Visual
Merchandising

Discover how to develop tools, strategies, and techniques to transform both offline and online displays into more than just visually striking showcases. They should be opportunities to convert followers into clients and our clients into influential ambassadors.)

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How to run
the shop today!

This is how marketing for shops has grown in recent years and how it has become essential to know how to use it in the right way. In this talk we will also see how to focus on in-store margins in order to improve them and use them in shop management activities.

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Digital
transformation

This talk explores how today digital can be the point of development of a business based on the internationalisation of products and exports, exploring how the tools that Alibaba makes available on its marketplace can help Italian SMEs grow.

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Much more than an image!

We will analyze the importance of beauty & fashion to enhance recognizing and being recognized by activating a curious look at itself.

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DISCOVER THE EVENTS PROGRAMME FOR THE NEXT EDITION