TALK: Tik Tok Marketing

TikTok as a marketing channel

Tuesday 20 February 2024

4.00 pm |  FASHION HUB Pad.10

 

TikTok in recent years has grown a lot and to date has more than 20 million monthly active users in Italy, so you can no longer underestimate it. In this talk we will see how to use TikTok at best understanding its operation and the various ways that a brand or a personal brand has to approach the platform.

Federico Rognoni

Federico Rognoni is CEO and Founder of Atomical, a company that deals with Talent Management and content creation for new generations. Born in 2000, when he is 17 he starts working in the social world with very small customers to gain experience. In 2018 he opens his own project on Instagram (RonisBooks) that in 2019 also brings to TikTok allowing him to better study the platform. He starts talking about all the strategies used on Linkedin, where his first customers linked to TikTok arrive. In 2021, TikTok strategy 2.0 was released, the book dedicated to growth on TikTok for brands and creators. In addition, also in 2021 he held his Tedx on the power and threats that can bring social media. In recent years he has managed hundreds of thousands of euros in influencer marketing on TikTok and managing to open and manage profiles TikTok for large multinationals.