TALK: Creator Economy

Creator Economy and User-Generated Content

Tuesday 20 February 2024

11.00 am |  FASHION HUB Pad.10

 

This presentation explores the Creator Economy and UGC (User-Generated Content), highlighting their evolution and impact on communication and marketing. We will discuss how brands can leverage this new era to enhance consumer engagement and trust. Relevant case studies will be presented, demonstrating the effectiveness of these strategies in a business context, emphasizing the importance of authenticity and innovation in content creation.

Marco Dodaro

Founder of Atomical, a talent factory specialized in the creation of proprietary Media Content and Formats through exclusive digital talents, he has honed his experience in Influencer Marketing and the Creator Economy at CreationDose, where he currently serves as Head of Strategy and Vidoser Director. His deep expertise in social media and digital strategies, particularly aimed at new generations, has led him to hold the prestigious position of President of ObservatoryZed, the first Italian observatory dedicated to NewGen. His career further extends into the academic field, serving as a professor of Social Media Management at Il Sole24Ore Business School and the European Institute of Design (IED) in Rome.