TALK: Digital transformation

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho

Digital transformation: the new Jooice technology, Alibaba's export world and social selling with Linkedin

Monday 19 February 2024

Wednesday 21 February 2024

h 12.30 | FASHION HUB Hall 10



This talk explores how today digital can be the point of development of a business based on the internationalisation of products and exports, exploring how the tools that Alibaba makes available on its marketplace can help Italian SMEs grow.


Targeted visibility, but also social branding and social reselling are elements that today, thanks also to LinkedIn, provide new opportunities for growth and new tracks for expansion. We will also talk about how the new Jooice technology, born in Webidoo between Italy and the USA and protected by no less than two patents, can simplify, accelerate and accompany, thanks also to artificial intelligence, every type of company and business towards increasingly targeted strategies.


Giovanni Cemmino

Head of Sales at Webidoo, a martech company specialising in digital transformation, matures his experience in the field of Sales Management by guiding sales networks to spread innovation and technology as the fulcrum for accelerating the growth of Italian companies. His pragmatic nature and continuous search for results make him an expert in the field of communication and marketing. Today, in addition to leading several teams, he is involved in many events dedicated to developing the economic potential of companies through the use of digital in its many facets.