TALK: Social Visual Merchandising

Milano Fashion&Jewels

14* - 17 September 2024
(*Saturday by invitation only)

fieramilano, Rho

Social Visual Merchandising: when followers become customers, and customers become our influencers

Wednesday 21 February 2024

h  11.30  | FASHION HUB Hall 10



Embark on a journey into the realm of Social Visual Merchandising, where traditional techniques merge into the cutting-edge features of Social Media platforms.


Craft a cohesive online presence that serves as both a virtual storefront and a bridge connecting the online and offline worlds, reality and the metaverse.


Between real and virtual existence, authenticity and purpose must prevail—guiding the timing, manner, strategies, and style. Visual Merchandising and its techniques not only assist in showcasing products and services effectively but also play a crucial role in photography creation and shaping the brand image on Social Media channels.


Discover how to develop tools, strategies, and techniques to transform both offline and online displays into more than just visually striking showcases. They should be opportunities to convert followers into clients and our clients into influential ambassadors capable of revolutionizing purchasing decisions. In an era where society craves visibility but values being present, supporting the desire to tell and share stories remains paramount. 

Serena Rizzi

After studying Languages and working for 18 years in Trade Marketing and later Visual Merchandising, in 2017, Serena left her position as Visual Merchandising Manager at a multinational company to pursue her project "Prospettive Creative Retail Studio." The mission of this project is to guide retail stores and companies towards the development and implementation of a comprehensive 360° Visual Merchandising strategy through consultancy, coaching, and training. Currently, Serena is delving into topics related to environmental psychology and the role of new technologies in the Retail sector. Her goal is to assist companies and retailers in navigating this revolution in shopping experience towards a multichannel and multisensory purchasing experience.

Marina Montorfano

Marina Masme Montorfano is a creator of stories and emotions that she tells through words, images and photography. Social Media Strategist, creative director and spontaneous relationship builder, for her clients she designs and stands out for her authentic and narrative communication, evocative and engaging, aesthetic and effective. She lives and trains between Paris and the United States. She returned to Lake Como in 2013 where she works as a freelancer. Globetrotter, humanist and minimalist, lover of design and architecture, food, photography and travel. She speaks, reads, writes and works in her heart languages: Italian, English and French.